anita.
Anita, a smiling soft blue character

A little help. A little more together.

A little less
to carry.

Meet Anita. An AI assistant for the beautiful, busy business of family life.

We’re creating a calmer place for your family’s schedules, activities, and everyday details. So you can spend less time keeping up, and more time being together.

Something lovely is on its way

Plans in one place

A helping hand, every day

Everyone in the loop

Free during beta

A look at what’s ahead.

Future plans for the way your family lives.

Nothing is charged during beta, and no card is collected. We’ll give at least 30 days’ written notice before paid plans begin. Your family chooses a plan then; nothing starts automatically.

These are planned prices and features, and they may change. No plan selection is needed during beta.

Free during beta

Solo

A focused Anita space for one parent and the life they carry.

Planned price after beta

$50 / month

or $500 per year · save 2 months

  • One parent account
  • Today, Calendar and child profiles
  • Your private Anita conversation
  • One family inbox with helpful reminders
  • Personal plans and task tracking

One adult login; children can still be tracked · No caregiver access or kids accounts

Planned features · availability may change

Free during beta

Household

The family OS for two parents sharing the everyday.

Planned price after beta

$100 / month

or $1,000 per year · save 2 months

  • Two parent accounts
  • Shared plans and private parent chats
  • Gmail triage and proactive reminders
  • Prepared forms and approved submissions
  • Calendar connections and family coordination

Caregiver access not included · Kids accounts not included

Planned features · availability may change

Free during beta

Concierge

A calm, capable layer across your family’s whole life.

Planned price after beta

$250 / month

or $2,500 per year · save 2 months

  • Everything in Household
  • Parent and caregiver accounts
  • Caregiver hours and location check-ins
  • Kids accounts with a space of their own
  • Chores, celebrations and parent-set rewards
  • Parent notifications when chores are done

Caregivers included · Kids accounts included

Planned features · availability may change